Description
Today, brands find it increasingly difficult to get attention on the internet, largely because every business, big or small has invaded the online world by creating an insurmountable amount of noise. As a result, this has made the consumers extremely skeptical about brands that indulge in self-promotion. As a result, the demand for new, innovative digital marketing strategies has been on the rise. Consumers’ quest for an alternate approach has compelled the brands to appreciate the power of influencers.